The BIG Concept

April 24, 2005 · Print This Article

We assumed our concept had to change if we were going to attract a “real” network to our show.  It had to be BIGGER with more people, elimination rounds, lots of sponsorship opporunties and so on.  I call it “concept creep”.  Think Survivor on a race track.  So we started to ask, “How much will it cost to produce a network ready pilot in an elimination format?” 

The answer was $100,000.00+

Our original justification for the pilot did not make sense with the new “reality” that our program was destined for FOX.  No network would buy a pilot that did not apply to the series.  We really needed a screener or promo reel.  After much conversation we decided to shoot the original pilot as downside protection - i.e. we could always sell it to an HD network if we were unable to sell the series to a network.  We would then take footage from the shoot and cut a second 3-5 minute “screener” to use as a sales tool with the networks.  We increased the budget again to a maximum cost of $50,000.00.  (see the first budget below)Msr_budget

Back to the original concept… (heads slightly deflated - but still big - we need a head meter)  How about Head +1-10?  We would be at a Head +7 level.

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