The BIG Concept
April 24, 2005 · Print This Article
We assumed our concept had to change if we were going to attract a “real” network to our show. It had to be BIGGER with more people, elimination rounds, lots of sponsorship opporunties and so on. I call it “concept creep”. Think Survivor on a race track. So we started to ask, “How much will it cost to produce a network ready pilot in an elimination format?”
The answer was $100,000.00+
Our original justification for the pilot did not make sense with the new “reality” that our program was destined for FOX. No network would buy a pilot that did not apply to the series. We really needed a screener or promo reel. After much conversation we decided to shoot the original pilot as downside protection - i.e. we could always sell it to an HD network if we were unable to sell the series to a network. We would then take footage from the shoot and cut a second 3-5 minute “screener” to use as a sales tool with the networks. We increased the budget again to a maximum cost of $50,000.00. (see the first budget below)Msr_budget
Back to the original concept… (heads slightly deflated - but still big - we need a head meter) How about Head +1-10? We would be at a Head +7 level.





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