Concept One: Illegal Street Racing

My first concept for a television pilot to be shot in HD centered around illegal street racing.  At first glance this seemed to be a great idea:  a.  Generally the demographics for illegal street racing are positive - 18 to 25 year old males - a prime demographic for advertisers.  b.  At the time I had not heard of a reality program/series focused primarily on the illegal street racing scene.  c. Everyone I talked to loved the idea and d. I thought it was a good idea. 

After working through the details it became clear that it might not be as good of an idea I as orginally thought.  a.  Very few 18 to 25 year old males have HD televisions - the demographic for HDTV is male over the age of 35.  b. As it turns out everyone and their brother had a street racing program in production.  c. Everyone I talked to had no idea what they were talking about.  d. I had no idea what would sell.  And then there were several other very good reasons to reconsider the idea including the simple fact that the liability associated with a reality program about an illegal activity would make a trial lawyer’s mouth water. 

I did consider the possibility that we could develop a “fake” illegal street racing show instead and I had the perfect venue - a country club called MotorSport Ranch.